Luxury Japan Hotel of the Year 2022 Grand Prize Goes to ZABORIN

December 23, 2022

Niseko won the area category, with Hokkaido leading the way in luxury tourism.

On December 23, 2022, the Luxury Japan Tourism Organization (headquartered in Shibuya-ku, Tokyo; Naoyuki Miyayama, Representative Director) announced the results of the Luxury Japan hotel of the year 2022 and Luxury Japan destination of the year 2022.

This project was sponsored by Credit Saison Co., Ltd., a major credit card company, and was held for the first time this year to promote the brilliant hotels and regions that represent Japan which is not yet well-known to the world's wealthy people.

The jury was chaired by world-renowned architect Kengo Kuma and consisted of seven members. In the hotel/ryokan (inn) category, the BEST 5 were selected, and the grand prize was chosen from among them. Only the grand prize was awarded in the area/region category. The results of the awards are as follows.

Special website (Japanese):

Luxury Japan hotel of the year 2022 Grand Prize
Zaborin / Hokkaido

Reasons for selection:

Zaborin was established in June 2015 in the middle of an empty forest with the motif of an inn that pursues modern, high-quality comfort while respecting the spirit of Japanese ryokan (inn).

Its fifteen guest rooms are villa-type. All rooms have indoor and outdoor baths that can be enjoyed to your heart's content. The hotel has a proven track record of welcoming guests from all over the world and charming them with its "Kita-Kaiseki" cuisine, which uses the bounty of seasonal Hokkaido ingredients in abundance, and its excellent hospitality. In addition to the three key elements of guest rooms, food, and hospitality, the hotel was highly evaluated for its progressive approach to environmental protection.

【BEST5】Bettei Otozure / Yamaguchi Prefecture
【BEST5】Kamenoi Bessou / Oita Prefecture
【BEST5】HakuVillas / Hokkaido
【BEST5】Rengejoin / Wakayama Prefecture

Luxury Japan destination of the year 2022: Niseko area (Niseko Promotion Board)

Reasons for selection:

Niseko in Hokkaido, Japan, has become a center of luxury hotels and has introduced the world to the appeal of Japan's powder snow, commonly known as “JAPOW”. Niseko consists of three towns, Niseko Town, Kutchan Town, and Rankoshi Town. Niseko is what it is today largely due to the contribution of the Niseko Promotion Board, which has been working to make Niseko an international year-round, residential resort since its establishment in 2007.

With more than 320 individual and corporate members, the Niseko Promotion Board is the organization responsible for the development of the Niseko area as a tourist community, and through its 15 years of promotional activities, it is a pioneering DMO that has helped Niseko become one of the leading resorts in Japan. On behalf of the Niseko area, the Niseko Promotion Board is honored for its steady activities.


President of the Jury 
Kengo Kuma, Architect/ President, Kengo Kuma & Associates

Jury Members  
Naohiro Ueda, Director of Brand Strategy, Credit Saison Co., Ltd.
Hiroko Otake, Contemporary Japanese Painter
Haruo Shimada, Emeritus Professor, Keio University
Keiko Mita, Proprietress, Genyadana Hamadaya
Naoyuki Miyayama, Representative Director, Luxury Japan Tourism Organization
Hideki Matsushita, Director, Luxury Japan Tourism Organization

About the Organizer

The Luxury Japan Tourism Promotion Organization is an organization established to promote luxury tourism in Japan, including attracting wealthy travelers from around the world.

It hosts the Luxury Japan Virtual Travel Market (abbreviated as LJTM), a B2B platform for luxury travel, and has more than 85 overseas luxury travel agents and 40 leading accommodation providers in Japan as members.

Sponsored by CREDIT SAISON